Wine. Beer. Liquor. It’s our thing.Elite Brands of Colorado is a company with a lifetime of experience in the alcoholic beverage distribution industry. We consider it an honor to represent the finest producers of wine, beer, and spirits to the people in the state of Colorado. Our highly-educated and driven sales staff reside in the Colorado communities we serve. We pride ourselves in carefully evaluating every potential brand and beverage for quality, sales and mutual growth potential before they're selected for a place in our portfolio.
With the goal of providing accurate and efficient deliveries to our customers, Elite Delivery canvasses the state daily in reliable box and refrigerated trucks - from the downtown bars and restaurants of Denver to retail stores near the peaks of Telluride, and just about everywhere in between.
Over 30 Years in the Industry
President Terry Cekola grew up in the wine and spirits industry under the guidance of her entrepreneurial father, Joseph Cekola, who launched Imperial Beverage in 1984. Elite Brands of Colorado is one of the sister companies to Michigan-based Imperial Beverage Company, Elite Brands of Michigan, and Elite Imports. All are long-held Cekola family companies. The Michigan-based companies are currently run by Terry’s brothers, Joe and Larry Cekola.
Terry’s passion for the beverage industry comes from her family, for the families of her employees, and for the families of the breweries, distilleries and vineyards we represent. For Terry, the stories and the families behind the stories make this industry special. “I love that it is my job to help a third-generation family vineyard get to the table,” she says.
Elite Brands of Colorado has a strong history backed by solid growth. We also have plans for a bright, fun-filled future.